Integrated business development

Reardon Smith Whittaker puts agencies in front of the clients they want to work with and helps clients find perfect fit agencies for their requirements.

We do this through two separate operating divisions.

RSW and AgencyFinder.

When agencies engage RSW they are working with the longest established (and we would claim the best) new business agency around. We work hand in hand with each agency and take on the responsibility of getting them meetings with prospective clients so that they can develop a relationship with a view to securing new business.

AgencyFinder is an on and offline matchmaking service that combines algorithmic database search with the softer skills of our consultants to help clients find the perfect agency for their needs.

RSW was established in 1992 by Adam Whittaker and Sam Reardon Smith. They were both new business people in design, branding, sales promotion and advertising agencies before deciding to launch the company in 1992 to capitalise on what they had learned.

The company opened in the US in 2005 and partnered with AgencyFinder in February 2008 to become the first integrated business development consultancy, providing the strategic insight and lead generation capabilities of a new business agency with the matchmaking skills of an intermediary.

This powerful combination provides both agencies and clients with the necessary tools to forge successful, long-lasting relationships.

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