RSW, New Business Agency and Intermediary - Business Development Consultancy

<body> <div> <h1>New Business Agency and Intermediary - Business Development Consultancy</h1> <p>Reardon Smith Whittaker (RSW) is a New Business Agency and Intermediary and Business Development Consultancy that puts agencies in front of the clients they want to work with and helps clients find perfect fit agencies for their requirements.</p> <p>We do this through two separate operating divisions.</p> <p>RSW and <a title="Open up AgencyFinder website" href="http://www.agencyfinder.eu" target="_blank">AgencyFinder</a>.</p> <p>When agencies engage RSW they are working with the longest established and (we would claim!) the best new business agency, new business intermediary and business development consultancy around. Our role is to support agencies in their drive to secure new business through proposition and message development, client profiling and selection (we own a database of c. 10,000 client companies and 40,000 named marketing decision makers), new business prospecting (on a retained or project basis), seminar and breakfast meeting invitation and new business training.</p> <div> <p>Agencies and consultancies from the following disciplines utilise our New Business Agency, New Business Intermediary and Business Development Consultancy services; advertising, PR, direct marketing, sales promotion, research, consulting, branding, design, digital etc.</p> </div> <div> <p>clients of our new business agency, new business intermediary and business development consultancy services include major global communications group agencies and also many of the more boutique niche players. One thing they all have in common is that they are dedicated to the new business process and understand the timescales involved. <a title="Open up AgencyFinder website" href="http://www.agencyfinder.eu" target="_blank"></a></p> <p><a title="Open up AgencyFinder website" href="http://www.agencyfinder.eu" target="_blank">AgencyFinder</a> is an on and offline matchmaking service that combines algorithmic database search with the softer skills of our consultants to help clients find the perfect agency for their needs.</p> </div> <h3><strong>Background to RSW</strong></h3> <p>RSW was established by <a title="Adam Whittaker" href="http://www.linkedin.com/in/adamwhitt" target="_blank">Adam Whittaker</a> and <a title="Sam Reardon Smith" href="http://www.linkedin.com/in/samreardonsmith" target="_blank">Sam Reardon Smith</a>. They were both new business directors of design, branding, sales promotion and advertising agencies before deciding to launch the company in 1992 to capitalise on what they had learned.</p> <p>Since then the company has continued to learn new techniques, methodologies and strategies hued from an average of 31,200 hours of new business prospecting undertaken each year. I shall repeat that figure; 31,200! For 17 years. That is almost 550,000 hours of new business prospecting that have been overseen, managed, observed and learned from. To enhance this knowledge we have also undertaken a <a title="New Business Surveys" href="http://rswagencyfinder.com/agency-new-business-research/" target="_blank">new business survey</a> each year since 2003 and have further used this to fine-tune our methods of making client approaches.</p> <p>The company opened <a title="Open US Site" href="http://www.rswus.com/" target="_blank">RSW US</a> in 2005 and partnered with <a title="Open up AgencyFinder website" href="http://www.agencyfinder.eu" target="_blank">AgencyFinder</a> in February 2008 to become the first new business intermediary, providing both lead generation and client/agency matchmaking. This powerful combination provides both agencies and clients with the necessary tools to forge successful, long-lasting relationships.</p> <p>This combination of new business agency and search and selection consultancy is unique and provides us with so much more insight into the market than any of our competitors can possibly claim. More important even than insight is knowledge; the vast majority of RSW clients also sign up for AgencyFinder and whilst the fact they are a client of RSW<strong> IN NO WAY</strong> affects their chances of being selected by a client (the initial search is handled on line by the client, over which we have no influence) if a client then asks us about the agencies they have selected, we can tell them more about those we know best.</p> <p>And considering that AgencyFinder  has handled more than £40m of agency reviews in the UK in just the twelve months from June 2008 to June 2009, possibly the worst year most of us can remember, this advantage should not be dismissed.</p> <p>Sure, we’re not the cheapest and NO, we won’t work on a PBR basis (don’t even ask!), but we will tell it to you like it is and quote a reasonable price to make an adequate profit from the amount of time we estimate it will take each month to achieve your objectives; even if that means we don’t win your business, because we’re big enough, old enough and ugly enough to rather NOT work with you than to do so whilst not making a profit or by having led you to expect more than we believe is possible given the budget available.</p> <p>I hope this gives you a flavour of what we are like to do business with; refreshingly honest and straight-talking. Call <a href="mailto:adam.whittaker@rsw.co.uk">Adam Whittaker</a> on +44 (0) 20 7603 2290 to talk about your situation and objectives.</p> <div> </div> <div> <p align="center"><strong></strong>copyright2009 RSW - New Business Agency and Intermediary - Business Development Consultancy</p> </div> <p><a href="http://www.rsw.co.uk">Home</a> <a href="http://rswagencyfinder.com/where-to-find-a-new-business-agency/">where we are</a> <a href="http://rswagencyfinder.com/new-business-agency-case-studies/">case studies</a> <a href="http://rswagencyfinder.com/agency-new-business-research/">research</a> <a href="http://rswagencyfinder.com/careers-in-agency-new-business/">careers</a> <a href="http://rswagencyfinder.com/new-business-agency-blog/">blog</a></p> <span style="font-size: 10px;">Listed in the <a href="http://www.yfs.co.uk" target="_blank">YFS business directory</a> in the <a href="http://www.yfs.co.uk/services-for-businesses/consultancy/business-consultants/new-business-agency/london/" target="_blank">New Business Agency London</a> category</span> </div> </body>